In the crisis year 2009, Freek and its partners invested a great deal of time in the development of new and improved products. This gave rise to numerous new market opportunities, in particular in the field of innovative HotMicroCoil heating elements. But there are also signs of recovery for simple standard heating elements, where, within the research project Low2High, which runs until 2011, Freek has continued to develop the low-tech business model contained in LEAN.
The project's official homepage is here.
The driving force behind Low2High is the knowledge gained through LEAN, that help in compensating the unavoidable losses suffered in the low-tech household appliance industry would come, first and foremost, from the manufacturer of high-tech upmarket applications.learn more
Acceptance as a supplier of low-tech products for high-tech customers is heavily dependent on organisational compatibility. This means: creating organisational interfaces, modelling business procedures, training and qualifying employees.learn more
Prospects for Success
In previous years, with few exceptions, Freek has regularly achieved double-figure sales growth. Freek also plans to continue this rate of growth in the coming years; a fact clearly demonstrated with the completion of the building extension project in 2008. We are fully aware that this means achieving the goals set out in Low2High for promoting cooperation with high-tech partners.learn more
Project partners, Industry partners and Scientific partners...learn more