Cookies make our website more user-friendly and effective. By using our website, you confirm that you agree to the use of cookies.

OK learn more

Lean Business Model

The causes of this unexpected development of simple standard heating elements resulted in a number of targeted measures being put together and allocated to one of five market positioning strategies.

In doing so, an integrated value creation strategy was used to spread the in- and inter-company value-adding process across several companies at optimal cost and with a flexibility bonus, as well as to participate in innovative high technologies without actually having to invest in them.

Lean Business Model Low-budget production helps cut capital and resources, and relies instead on the development and performance potential of our employees in a custom-built production system. Key factors in this process are training and in-house qualification.

With niche orientation it is possible to increase success quotas of new customer acquisitions, as well as query and development processes; with customer orientation it is possible to bind customers in the long term, despite higher prices. Niche- and customer-orientation are trademarks that are determined primarily by employees, structures, processes and, last but not least, appropriate IT support in the firm.

The ultimate aim was to shape and keep Freek and its business processes as simple as possible. To this end, the KISS organisation (KISS = Keep It Simple Stupid), which we aim to achieve, is free of unnecessary complexity or extravagance. This results in quicker production and more cost-effective outcomes.



You may find this interesting as well:

Needing help?

In case of any queries our team will be happy to assist you!


Direct line

Tel.: +49 2373 9590 0

Fax: +49 2373 9590 30

E-Mail:


Contact Form

open Contact Form

You would like to contact us or submit an inquiry? Please complete the form below and send it to us.


Callback Form

open Callback Form

You need detailed information and competent advice? Please fill in all mandatory fields so that you can be contacted by the right person.


upward